Community Engagement: Almost Rocket Science NETA Session
Thursday January 13, 2011
Rosemary Olas/KMOS
Tiffany Verkler/AETN
Lauren Prestileo/WGBH/American Experience/Freedom Riders
Blogger Reporting: Kate Spears http://www.KateSpears.com
Gary Greenberg gave some brief remarks about a project about childhood asthma "CAARE FOR CARE PROVIDERS" which helped daycare providers to prevent serious and moderate asthma episodes in underserved populations of children.
The partners were the American Lung Assn of Ohio, Boonshoft School of Medicine, Univ. of Cincinnati, Dayton Area Family Child Care Assn., Regional Air Pollution Control Agency
Gary shared a clip of a spot that was distributed as well as a clip of an "Air Quality Alert" that they produced to create awareness.
Year 1 Evaluation Highlights showed that there was an increase in numbers for awareness about asthma in the community.
Careasthma.org is a resource and Gary encourages folks to visit
Lauren Prestileo spoke next about "Freedom Riders," that it was shown at Sundance and then to some high school students who were very moved by the experience.
Trailer for the film is available online.
The site and project helps to provide a more comprehensive resource on this complicated story, including a full stream of the film, 12 original short films, a fully-animated map of the Rides, an interactive roster of the 436 Riders, nearly 2 hours of video clips
Screenings & Forums are taking place all over the country to be a jumping off point for conversation about civic engagement today, both locally and nationally.
Traveling Exhibit is going to 20 cities across the country (full list at the site listed above). Much community programming has been created around this exhibit.
40 College students will join the original Freedom Riders to retrace the route of the 1961 Rides, which will coincide with the 50th anniversary of the Rides...May 6-16, 2011.
Contact: lauren_prestileo@wgbh.org
Tiffany Verkler spoke about Cause Marketing and the project that AETN did with the Arkansas State & National Parks, with local outdoor apparel and gear company Lewis & Clark Outfitters.
"finding the partner that fits you, finding out what they can do for you and working together for a similar cause"
Co-branding partnerships are one option, decide if you want exposure or funding. The station received some funding from CPB and also much of the underwriting included in-kind gifts
Events for Marketing & Outreach: Meet me in the Parks.
The 45 minute National Park Film screener was shown at each event and everything was tied back in to push the film.