Don't Tweet Your Lunch Session
Don't Tweet Your Lunch, Using Social Media Effectively
Laura Hunter/ Utah Education Network
Jared Covili/Utah Education Network
Amy Baroch for Amanda Hirsch/Amanda Hirsch Consulting
Blogger/Reporter, Kate Spears http://www.KateSpears.com
The session began with a video clip of Ethan Zuckerman talking about the World Cup and a faux Twitter campaign about an announcer that some soccer fans didn't like. The governing body of NETA wanted to use Twitter more to engage others, even folks who aren't here at the conference.
www.coveritlive.com is a free service where you can allow up to 50 people to live blog as part of your session, much like what was going on in the twitter convos, but as a blog instead.
Jared showed a graphic that displayed the concentrations of Facebook users plotted on a map of the world. Cross-promotion is one of the strategies that are important to look at.
www.facebook.com/twitter/ allows users to automatically post information to both platforms, re- purposing a comment in multiple venues. More social media aggregates are becoming available to help you cross-post. www.kurrently.com lets you search for a specific term and see how it is being referenced within the worlds of Facebook and Twitter.
Someone asked a question about the issue of using cross-promotion, in that it might seem like you are just sending out the same messages over and over via different channels.
When an announcement was made by Yahoo that "Delicious" was being put on a short-life list, millions of people stopped using Delicious.
Going Mobile - President Obama used text alerts to announce who his Vice-Presidential choice was going to be. A new wave in politics using social media.
UEN decided to create UEN.org Mobile which allows cross-platform promotions.
www.txtwire.com is a new program that allows users to sign up to receive text alerts, i.e. station viewers, to share ideas about technology & events
Provide Unique Content - People want social media to give them bits and nuggets that they won't get elsewhere. ex: The White House's photostream on flickr, YouTube First Question w/ Robert Gibbs, White House Press Secretary
Give behind-the-scenes-looks for your viewers.
Get your community involved - Google Demo Slam is letting people create training videos for their products and then they pit 2 against each other where viewers can choose the winner....this gets users to help create content (i.e. Chubby Bunny Contest via Voice Recognition)
Super Bowl Commercials fan diy, Doritos Super Bowl Ad
Laura Hunter - Old Spice social media campaign, 48 hour period where a team of writers got together and recorded video responses to any social media messages that were coming in rapid-fire style. Millions of people retweeting. Equal balance of responses to famous people, and others. (i.e. Demi Moore)
Popcorn by Mozilla: New ways to present media...allows you to have an online conversation simultaneously while showing videos/images, etc.
Crowdsourcing...Universal Subtitles takes videos on the web and adds subtitles to them, for example the band OK Go's entire catalog. NewsHour tried this too and one post was subtitled and translated in about 9 hours. This also makes videos searchable on Google.
Amy for Amanda Hirsch
Social Media: Inspiration & Resources for Public Media Stations
Use Social Media to...
Provide access to station talent & other local figures --- Help a viewer meet an author whose book they're reading
Connect organizations in your network to create online communities --- Build connections between theaters, museums, local biz
Facilitate discussion about key local issues --- Spark discussions on art & authenticity, politics, etc.
"Our current funnel goes something like this: Blast our marketing, see who responds, ask them for money, send them a receipt, ask them for more money."
"The new funnel should work like this: Go out to where people are talking about our issue online, listen, reflect back on what you're hearing, invite small acts of engagement, listen..."
Have a blog to anchor your social media activity.
People want to engage with a person, a personality.
Examples: March of Dimes, Indiana Public Media, Humane Society, Basin PBS
Use Social Media to....Raise money, nurture relationships w/ devoted fans, create strategic partnerships, attract new audiences, modernize your brand image, convene community to discuss critical issues, get real-time program feedback
Recommended reading:
Content Strategy for the Web, Kristina Halverson
The Networked Nonprofit, Beth Kanter & Allison H. Fine
ShareThis!, Deanna Zandt
Homework from this session:
Public Media Chats
Monday 8-9pm ET
Last Remarks: Don't watch social media from afar, Be an active participant yourself. Understand it from the inside and then use what you learn (and the connections you make) to help your station.
@amanda_hirsch