Maximizing Your Online Impact

Panelists for this session were Jesse Overright and Libby Peterek from KLRU.

This session focused on the impact of a station's online presence on audience and donors and discussed how to harness web tools to reach out and engage that audience. KLRU has been in the process of of regrouping and rethinking their site. A "donate" functionality is on all pages, the promo area on home; View "what's on and fresh content via a blog is on the bottom of the blog and on targeted pages (family, program oriented). This offers continuing dynamic content.

Blogs, blogs, blogs -- these are more important than ever. (This came up in the communication council meeting yesterday as well)

Maximize your impact -- your thoughts will include choosing a CMS, separating content from design, automation functionality, wigetize code, leveraging PBS assets, online giving and local presence.

CMS -- it can be static or dynamic -- a consideration: who and how many people on your staff will be updating web content.

KLRU found Drupal complicated. The Austin City Limits blog is ofrom Joomla. The current site uses Wordpress -- it looks like the rest of the site and is user friendly.

Separate content from design